Cookies Policy for JBR

At JBR, we use cookies to improve your experience on our website, ensure its proper functioning, and deliver personalised content. This Cookies Policy explains what cookies are, how we use them, and how you can control your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help the website remember your actions and preferences (such as login details or language choices) over a period of time, so you don’t have to re-enter them every time you return to the site or navigate from one page to another.

2. How We Use Cookies

We use the following types of cookies on our website:

• Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features like page navigation, secure access to areas of the site, and session management.

• Performance Cookies: These cookies collect anonymous information about how visitors use our website. For example, which pages are visited most often, and if users encounter any errors. This information helps us improve the performance and functionality of our website. We use Google Analytics GA4 to analyse website traffic, measure user interactions, and improve the overall experience.

• Functional Cookies: These cookies allow the website to remember choices you make (such as language preferences, region selection, or your login details) to provide a more personalised experience.

• Targeting/Advertising Cookies: These cookies track your browsing habits to deliver relevant advertisements. They can also be used to limit the number of times you see an ad and help measure the effectiveness of marketing campaigns.

3. Google Analytics GA4 Cookies

Google Analytics GA4 uses cookies to collect data and track user behaviour on our website. These cookies allow us to understand how visitors interact with our site, such as which pages they view, how long they stay, and their navigation patterns. Google Analytics GA4 helps us improve the user experience by providing insights into website performance and user interactions.

The cookies used by Google Analytics GA4 may include:

• _ga: This cookie is used to distinguish users. It is a persistent cookie that has a default expiration time of 2 years. It helps us track the number of visitors, their interactions, and identify returning users.

• _gid: This cookie is used to distinguish users, similar to the _ga cookie, but it expires after 24 hours. It is used for tracking user interactions within a single session.

• _gat: This cookie is used to throttle request rate, limiting the number of requests sent to the server. It expires after 1 minute.

• gac<property-id>: This cookie stores campaign-related information for the user. It is used for Google Ads, and the expiration time is typically 90 days.

• _utm (legacy cookies, sometimes still used in GA4 setups): These cookies are used to track user behaviour, campaign information, and referral sources, though GA4 relies less on these and moves towards event-based tracking.

Please note that Google Analytics GA4 has moved to an event-based model of data collection, and cookies like _ga and _gid are primarily used for tracking user activity on an aggregate level, rather than individually identifying personal data.

For more details on the cookies used by Google Analytics, you can visit the official Google Analytics Help Centre.

4. Third-Party Cookies

We may also use third-party cookies from external service providers, such as:

• Google Search Console: We use Google Search Console to track the performance of our website in Google search results. Google Search Console uses cookies to monitor and report on search traffic, errors, and site performance in relation to search rankings.

These third-party services may use their own cookies to collect data for these purposes, and we encourage you to review their privacy policies for further details.

5. Managing Cookies

You can control how cookies are used by adjusting your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. However, please note that if you disable cookies, some parts of our website may not function properly.

• Google Chrome: Settings > Privacy and security > Cookies and other site data

• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data

• Microsoft Edge: Settings > Cookies and site permissions

• Safari: Preferences > Privacy > Cookies and website data

For more information on how to manage cookies, you can visit your browser’s help section.

6. Consent to Cookies

By using our website, you consent to the use of cookies as described in this Cookies Policy. You can withdraw your consent at any time by changing your cookie settings through your browser or by contacting us directly.

7. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our practices. Any changes will be posted on this page, and the updated policy will be effective as of the date of posting.

8. Contact Us

If you have any questions or concerns about our use of cookies, Google Analytics GA4, Google Search Console, or need assistance in managing your cookie preferences, please feel free to contact us at:

JBR Privacy Team